Miracle Inameti-Archibong

Head of SEO, Erudite

Session: PWAs and the bottom line; How technical features drive commercial improvement
- , April 9th 2024, Deep dive
Most web traffic today comes from mobile devices.

This talk is an in-depth look at PWAs as the immediate future of the mobile experience; Attendees will come away understanding the capabilities of a PWA. How PWAs are about speed and connectivity. Leveraging these features improves the user experience, which in turn, promotes conversion.


Miracle is Head of SEO at Erudite and is armed with more than a decade of supporting small, national and global brands with technical SEO and data strategy. Miracle particularly enjoys coming across new technical problems and the constant evolution of the industry. She is a budding speaker and has spoken at Digital Gaggle, BrightonSEO and SearchLove