Speaker Steen Rasmussen

Senior manager, IIH Nordic


Steen Rasmussen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization. Steen’s references range from strong Nordic brands such as Vestas and VisitDenmark to international clients like Oracle, Johnson & Johnson and Microsoft.

Steen's sessions

14:40 - 15:10 , Thursday

7 Kpi’s You Didn't Know You Needed in ECommerce

For years we have focused on getting more and more people to arrive and convert on our webshops. This session expands on this approach and challenges you to rethink your ecommerce business by refocusing on optimizing the supply change and operational part of your business and actually improve the bottom line.