Luis Navarrete Gomez

Head of Global Search Marketing, LEGO Group

Session: How to build brands with digital marketing in a cookiless world
- , April 9th 2024, Strategy
For a long time 3rd party cookies have been the main way of collecting data for targeting and measuring digital ads, but due to changes in regulation and increasing restrictions imposed by browsers now their future seems uncertain.

In this session we will take a look at what’s changing and explore ways to build brands in a cookieless world.


Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for search marketing activity globally for the iconic toy company. On these years in the company, Luis has managed to create a global organization that reaches both children and parents with engaging content in more than 140 markets. He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community. He is a member of the board of directors of SEMPO, the largest nonprofit trade organization in the world serving the search and digital marketing industry. He is also a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specilized publications. He is also member of the judging panels of industry leading awards, as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background on computer science and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology and business management and leadership.