Anja Rus

Internet Sales Manager, Pro Plus

Session: Video (R)evolution
12:00 - 12:30, May 27th 2023, Deep dive
 
Get a quick overview of the milestones, trends, and platforms that made video advertising what it is today—a billion-dollar industry, and for a good reason. Video ads are more engaging, actionable, and profitable for both publishers and advertisers.

During this session, you will learn:

– about the evolution of video ad formats,
– why video has been and always will be the most powerful ad format,
– the distinctions between video ads on user-generated content platforms and local publishers, and
– and current video industry trends.

Biography

I have gained a wealth of experience in various roles within media agencies, but my true passion lies in the realm of digital marketing. I take great satisfaction in working with clients to help them achieve their marketing objectives, and digital provides a plethora of opportunities to do so. As a former PPC specialist, I have gained a comprehensive understanding of the functioning of Walled Garden platforms and their impact on the global digital advertising industry. By combining this knowledge with my insight into the local market, acquired through my tenure at the leading media company in Slovenia, I am well-equipped to navigate the digital landscape and drive success for my clients.

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