Lara Ferrari Julio

Agency and Channel Enablement Manager, LinkedIn

Session: Trust: The Medium is the Message
- , April 9th 2024, b2b
Digital enhances the way executives engage with their audiences and express their views. Increasingly, leaders are expected to share their insights and ideas on social media, making it essential to develop an effective approach.

LinkedIn is the world’s largest professional network, with over 675 million members and according to the Digital Trust Report by Business Insider, it has been voted the most-trusted platform for the third year in a row.
In this session, you’ll learn to earn digital trust advantage.


Lara has 12 years of experience in the Marketing industry and is passionate about how products can drive solutions for brands, and people. Lara has been with LinkedIn for 5 years working with marketers, agencies and partners, helping them unlock their potential as both users and clients of LinkedIn, driving personal and professional goals. Marketers also benefit from Lara's experience at Microsoft and Skype, where she managed advertising and creative campaigns, as well as, helped test and take new features to market.