B2B Marketing Consultant/ABM Expert
* What is ABM.
* Why 93% of organisations say its extremely or very important to their marketing effort.
* How is it able to consistently outperform the ROI of conventional demand gen.
* The 3 different types of ABM approaches.
* The top 10 essentials of every successful ABM programme.
* How to get started and embed best practice
* Examples of award winning ABM campaigns.
* What tech do you need.
* How B2B agencies are making a killing.
Founder of a B2B digital marketing agency that he ran for 25 years, Andy names many global IT organisations as his clients. He was also interim EMEA CMO for Rocket Fuel, a leading media buying platform (DSP). Now a consultant specialising in the successful adoption of Account Based Marketing (ABM) he mentors both B2B agencies and enterprise clients with marketing strategy, planning and execution.