Kenda Macdonald

Prime Ninja, Automation Ninjas

Session: Why your content strategies fail – a neuroscience-based session
14:40 - 15:10, April 8th 2024, Deep dive

Content marketing is centered around one concept: Right message. Right person. Right time. This concept allows you to give the personalised experiences consumers demand, and the high conversion rates you crave. But there’s one major problem and no quick tools or hacks will fix it. Join us in this neuroscience-based session to uncover why even the most carefully planned content strategies fail and how to fix it to achieve the results you’re looking for. You’ll leave with content planning templates, neuroscience know-how and the detail you need to create a conversion focused, behavioural and data driven content strategy.



Kenda Macdonald is a forensic psychology major, and the founder of Automation Ninjas. She is an international keynote speaker, a multi award-winning businesswoman, a doting cat mom, and the author of the best selling book: Hack The Buyer Brain. Her biggest bugbear is how “modern” marketing doesn’t take consumer behaviour into consideration. Her mission is to fix that. Over years of insight through growing Automation Ninjas into an award-winning agency, becoming the UK’s leading behavioural automation agency through this behaviour first approach, Kenda has distilled her marketing knowledge and combined it with psychology proficiency.