Media Director and Partner, Ambition A/S
Do you want to know which customers, that are your top customers? Do you want to know which valuable customers you are about to loose and never see again? Do you want to automize analysis and segmentation and send data directly to Google, Facebook and your email system to make 1-1 communication?
Then hear this speak about RFM segmenting, profiling and how to use Google BigQuery, so you are able to make the right communication to the right customers at the right time, and also find look a likes on valuable customers to extend you customer list.
Jacob is one of the leading danish digital marketeers, author, international speaker and agency founder. In 2011 Jacob founded of a search agency which in 2017 was merged with two other agencies to a datacentric digital agency with focus on creating results based on data. Today Jacob is media director and partner in Ambition, an award winning Danish digital agency.