Jessica James

Technical SEO Consultant, Erudite

Session: Statistical Modelling to Build Your CRO Business Case. How to sell It to Get The Budget.
15:10 - 15:40, 19th of March 2020, E-commerce
 
It can be difficult to demonstrate to clients the value of the work you're doing.

We will look at ways to create compelling CRO business cases that quantify the revenue or lead-value of the changes you propose. We will look at effective statistical modelling, quantification, prioritisation and communication tips that help you get the budget, and get your requirements to the top of the developer queue

Biography

Jess is Technical SEO Consultant at Erudite. With a background in client-side digital marketing, Jess made the switch to the dark side of agency life a little over a year ago, with over 5 years digital experience under her belt. Jess has worked with a number of national and global brands and household names and has a particular interest in using SEO and CRO learnings to support one another.