Tjaša Perhavec

SEO & Content marketing specialist, Red Orbit

Session: Express to impress (a talk about content creation to fit different personalities)
15:10 - 15:40, April 8th 2024, Deep dive

The elder rarely understand the young. Metal fans rarely listen to Justin Bieber. Developers rarely like SEO specialists. And vice versa, of course. But they all need things, they all need to buy something. Wouldn’t you agree?

So what makes you think that they will all understand what you’re trying to tell them with one single style of content on your website or on any other digital channel? Unless your audience is extremely narrow it is you who need to diversify what you’re trying to say, to be able to reach all of those different people out there. Impossible? Not really. In this talk we will see how to include different personas into your one content strategy. How to tell your story in a way they’ll all understand. Because the words are powerful. You just need to know how to use them correctly. And different real-life examples will help you find the right tactic for you, your business and your customers.


Words are powerful. The stories, experiences even more so. And on Google, you can find it all. Getting to know the people and to understand what they are looking for is the key for designing the content they will enjoy and that will help you to sell your products. Tjaša has been working with people for over 15 years now, started off in sales and slowly found her way into content marketing and SEO. Finally she landed in Red Orbit where she has a privilege to work on a daily basis with a number of the biggest e-com, tourism and other partners from Slovenia and wider region.