Barry Adams

Independent SEO Consultant, Specialist in News SEO & Technical SEO, Public Speaker & Educator, Polemic Digital

Session: Key Technical SEO Trends for 2022 and Beyond
10:40 - 11:10, 16th September 2021, Deep dive
Workshop: Introduction to Technical SEO
15th September 2021
 

Google seems to be evolving faster than ever before, and the way their crawling and indexing systems interact with websites is in a constant state of flux. More in-depth support documentation and additions to Google Search Console (such as the Crawl Stats report) show how Google is trying to empower website owners to make more informed decisions about where to focus their improvement efforts. In this talk Barry Adams will take a look at the technical SEO landscape and make some educated guesses about where Google is headed in 2022 and beyond. Things like the Live Indexing API, Core Web Vitals, structured data, and JavaScript rendering will all be discussed, as well as how different platforms like WordPress, Shopify, and Wix are tackling their own unique SEO challenges. After attending this talk you will have a clearer idea of the current state of technical SEO and the areas you should pay the most attention to for the foreseeable future.

 

After this workshop, you'll be equipped with the knowledge to optimise websites for more efficient crawling and indexing in Google and troubleshoot many different problems you may encounter in your day-to-day technical SEO work.

Biography

Barry Adams is a veteran of the industry, having been active in SEO since 1998. He specialises in technical SEO and SEO for news publishers, and has worked with some of the world's largest media brands including News UK, The Guardian, Fox, Mail Online, and TechRadar. Barry enjoys sharing his knowledge and experience with the industry; he's a regular speaker at digital conferences around the world, delivers annual guest lectures for several universities, and has written hundreds of blog posts for dozens of publications including Search Engine Land and State of Digital.