Andi Jarvis

Strategy Director, Eximo Marketing

Session: The science of persuasion
12:10 - 12:40, April 8th 2024, Deep dive

Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversion rates and help you understand where all this fits with your marketing strategy.



Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool. Eximo Marketing primarily helps companies develop and implement their marketing strategy to grow their business. They also provide engaging and educational training for marketers across the UK and Ireland. Andi also hosts the Strategy Sessions podcast, a fortnightly show that interviews some of the best marketers in the world and provides T.O.P.T.I.P.S for marketers. He holds an MSc in Marketing and also runs a fundraising project, Eximo & Friends with Barnardo's, where marketers volunteer to provide consultations to small businesses in return for a donation to support refugees. You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby, boxing and cricket.