Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data-led insight. Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED is supporting a new view of digital data to enable brands to understand how consumers truly interact with their marketing activity both on and offline.
Value of a Visit, Value of an Impression. Do You Know How Much Your Marketing Is Really Worth?
In this talk, Russell will show you unique data on the value of marketing activity. Every visit is not created equal, however, brands don't understand this. Even worse we still live in a world of post impression, there is another way! Utilizing machine learning, large datasets for huge clients Russell will showcase a new and unique way to see the true value in marketing.