Speaker Russell McAthy

CEO, CUBED
London, United Kingdom

Biography

Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data-led insight. Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED is supporting a new view of digital data to enable brands to understand how consumers truly interact with their marketing activity both on and offline.