Luke Hay

User Research Director, Fresh Egg

Session: UX for SEO; focusing on your users to improve search visibility
14:00 - 14:30, April 9th 2024, Strategy
Workshop: UX for SEO and marketing
10:00 - 13:00

For several years now Google’s updates have focused on user experience. As Google, and other search engines, aim to reward websites that offer a good user experience it is now more vital than ever to understand what your users need.

This talk will look beyond the all important technical considerations, such as Core Web Vitals, and instead will focus on how to understand the people who you are trying to target. This session will show you how UX and SEO can work together to improve search visibility, conversions and user satisfaction.


Luke Hay specialises in user research and user testing to find out how people really use websites. With 15 years industry experience, and a track record of making real change to website performance, his UX work will lead to improvements for your website or app. He has written a book encouraging designers and researchers to take an 'analytics first' approach to UX.