Luka Godec

New business development manager, Red Orbit

Session: Digital Marketing Basics: Don’t Forget The Little Things That Make A Big Difference
12:10 - 12:40, April 8th 2024, Strategy
Digital marketing can seem like a daunting task - there is so much to learn and lots of details to keep track of. But don't forget the little things. These small details may seem small, but they can make a big difference in the success of your digital marketing strategy.

In this talk, we’ll discuss some key elements you should pay attention to when it comes to digital marketing. 

What are the little things in digital marketing?

In digital marketing, the little things can make a big difference. Here are some of the most common small details that can have a big impact on your digital marketing success we all know:

  • The headline of your blog post or article
  • Your call-to-action
  • Improved User Experience

These are all straightforward. 

But how about: 

  • FAQ page that’s not been updated in the last five years.
  • Black Friday campaign from the year 2020 you forgot to put down.
  • Using only DPD for your logistic partner even though there are three different partners available in your region.
  • All your products are in stock, but you are not communicating that to your customers. 
  • An excellent blog, but it looks like a wall of text and links nowhere. 
  • You run out of ideas on how to get AOV from 22.3 € to 25 € and still offer free shipping for orders above 20 € from the beginning of your e-commerce in 2016.
  • You communicate your brand as the most eco-bio-natural, but send out 1 kilo of plastic foil with every order. 

And the list goes on.

Digital marketing is an essential tool for businesses of all sizes, but it’s easy to get bogged down in the big-picture strategies and forget about the little things that can make a big difference. 

So the next time your boss says: “I need to talk to you [your-name]! We are spending thousands of € for Google Ads, and you said this will improve our sales number, but we are still way below our plan. Why [your-name]?”, maybe that PPC is doing great and the problem is something else.

Join us and get ideas on what to check on your website to beat the competition. 

PS: since there is no bad publicity, you can be exposed on the main stage. Contact me and send me your URL, and I promise I will find at least one thing that you can improve on your page. 


Luka has been working in digital marketing for the past 10 years and is best at advising companies on how to perfect their performance online and improve their e-commerce and digital strategies. His specialty are e-comm, content marketing and keto sweets (although he will deny it, and no, he cannot make one for you). Find him at the IO conference and say "pink duck", he'll buy you coffee at the beautiful Bernardin terrace café.