Luka Godec

New business development manager, Red Orbit

Session: Mouth-watering Content (Case Study)
15:10 - 15:40, May 17th 2022, Strategy

There is no such thing as passive income.

Being inspired by Pat Flynn’s blog Smart Passive Income one couple decided to do a side business in niche blogging. Three million readers later, they learned the hard way that there is no such thing as passive income when you want to run a serious business.


Working in digital marketing for the past 10 years, best at advising companies how to perfect their perfromance online, improve their ecommerce and digital strategies. His specialty are e-comm, content marketing and keto sweets (although he will deny it, and no, he cannot make one for you). Find him at the IO conference and say "pink duck", he'll buy you coffee at the beautiful Bernardin terrace café.