Jon is an experienced leader within the Digital Marketplace with over 19 years’ experience and has demonstrated dedication to the industry over his career which has been recognized when he was awarded Search Personality of the Year 2017 at the UK Search Awards and also voted into Europe’s Top50 Performance Markets 2017. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently the Ad Technology space as VP and MD EMEA of Marin Software before joining DeepCrawl and then setting up his own company Ascending Media.
He has experience in Paid Search since its inception, and has also worked heavily in SEO, Display and Paid Social over the years. This broad range has given Jon a strong understanding of all sides of the market, a sharp business knowledge and skill set, and many connections across EMEA and the US who recognize him for his experience and thought leadership within the online advertising industry.
All Things Mobile in a Mobile Led World! Optimise or Fail
A Mobile is the first thing a consumer picks up in the morning and the last thing they put down at night. As marketers we need to embrace mobile and drive performance and ROI from it for our customers! Google has realised this and is well on the way to transitioning to a “Mobile First” Index. So you need to act now or you will lose! This actionable session will give you all you need to know to succeed in this mobile world that we now live in. We will cover:
Mobile SEO Optimisation – What do you need to do and when with actionable tips to take back to the office to optimiseMobile
Paid Search and Social formats – How can I advertise? How do I target?
What ad formats are there? What should I track and what is the ROI?Voice Search – Is it as big is people say? Can it work for my business?Google
Mobile Index – It all started back in 2017 and there has been a lot of
talk in 2018. What are the latest updates and what do you need to do?"