Speaker John Collins

Director of Content, Intercom
Dublin, Ireland


John is the Director of Content at Intercom, the customer platform helping internet businesses accelerate growth. Founded in 2011, Intercom now has 25,000+ paying customers globally, has raised $241m in funding, and has over 500 staff at offices in Dublin, San Francisco, London, Chicago, and Sydney. John is a former journalist and editor with over 20 years experience covering technology and business for publications including The Irish Times, where he held positions including Assistant Business Editor, Assistant News Editor, and Health Editor. He now leads the team who produce Intercom’s award-winning blog, podcast, books, and social media.

John's sessions

12:10 - 12:40 , Thursday

How to Make Content a Growth Engine for Your Business

John shares the story of how content marketing became the primary source of organic traffic and inbound leads which made Intercom one of the fastest growing SaaS companies of its generation (going from $1m-50m in ARR in just 3 years). Today more than 25,000 businesses, including New Relic, Sotheby’s, and Shopify, use Intercom to connect with a billion unique people worldwide.

You will learn the lessons he experienced when building Intercom’s content operations as well as the common pitfalls that companies face as they embrace content marketing.