Head of Brand Marketing, Microsoft
If you want to compete effectively, think more creatively, develop more innovative strategies, and work in a more stimulating and exciting industry, then you need to integrate AI into what you do. But there’s a big difference between using AI to enhance your Marketing IQ – and simply doing what machines tell you. In this session, Microsoft Advertising’s Jason Miler will explore how to bring human creativity and AI-driven insight together in a way that pushes marketing thinking forward. We’ll explore how AI can enhance your Marketing IQ through new sources of data, new types of insight and challenges that the human brain needs to rise to. And we’ll set out a blueprint for making sure AI stimulates you into thinking more creatively and doesn’t lull you into simply doing as you’re told.
Jason Miller is the Head of Brand Marketing at Microsoft, and former Head of Content and Social Marketing for LinkedIn Sales & Marketing Solutions. He's a prolific keynote speaker, professor of marketing strategy at the University of California, Berkeley, best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11, and a 2018 finalist for CMI's Content Marketer of the Year.