Flavilla Fongang

Brand Strategist, 3 Colours Rule

Session: Neuromarketing, the Science of Purchasing Behaviour: How to Use It Effectively to Attract and Convert More Prospects Into Customers
12:40 - 13:10, 20th of March 2020, B2B
 
How do some brands or business individuals have developed an emotional connection with a large audience who believe in them and buy from them frequently without questioning the value or authenticity of their products or services?

Why nowadays creating a community around your brand is more important than simply having clients? We will explore during this session, the power of brand psychology that has been used by brands such as Apple, Starbucks.

In this talk, you will learn:

  • Create a following of faithful individuals who buy from you frequently
  • Brand activities you can put in place to create the most engagement
  • What happens when you create a brand community instead of clients
  • What brand psychology strategies are effective

During this session, Flavilla Fongang will showcase how brands developed a strong identity that relates to its clients. Brand psychology has been used by branding and marketing agencies to develop a mental connection between a brand and its customers. Flavilla Fongang will share with you different strategies to help you improve your brand perception and attract more prospects towards your business. Learn to attract, convert and most importantly build loyal clients.

Biography

Flavilla Fongang is a serial entrepreneur and the founder of 3 Colours Rule, an award-winning branding and marketing agency. Through her agency, she has helped her clients scale their brand nationally and internationally. She was awarded the “She’s Mercedes” businesswoman award by Mercedes Benz. Flavilla Fongang is a respected brand strategist with neuroscience expertise. She was chosen by the BBC as their regular brand strategist advising entrepreneurs on TV. She is also the founder of Tech London Advocates for Black Women in Tech. She hosts Tech Brains Talk podcast providing insights and advice to entrepreneurs and companies.