Dr. Fio Dossetto

Content marketer, Hotjar



From an early age, Fio enjoyed playing around with words—her career in content began with a mystery novel written on a typewriter before turning 9—and has never really stopped. With a doctorate from the University of Nottingham and almost a decade working in marketing and user research, she joined Hotjar in 2017 and is now creating user-focused content that readers will actually care about. When not at this conference, Fio is most often found thinking about language, editing copy, and working remotely around Europe—in that order.