Dan Chorlton
CEO, GOA Marketing
Paid search is evolving at a rapid rate. There are thousands of small and large changes every year which add a further layer of complexity in managing SEM activity. In this talk, we will cover common issues that are arising from bid strategies, automatically apply recommendations, RSAs and more. You will leave this session with a few optimisations to implement and also a few new test ideas to run in your Google Ads activity.
Biography
My platform has just passed the optimisation mile stone of $1 billion dollars which I'm very proud of. Before starting that business: I ran the largest ever ads account transition from MediaCom to PHD (VW Group: 20,000 Google Ads accounts, helped build a team of 600 people, moved 80,000 Google DC Properties), a completely smooth transition. I've developed local/regional strategies for Google, Disney, VW, McDonald's and many more. I ran Google's own Paid Search in 5 main markets in the EU & grew them +20% while the other European markets shrank -10%. I've created the global search strategy for Audi globally creating the dealer SEM strategy to be implemented in all markets. Plus I also DJ Techno and play the violin over the top!