Business Intelligence Analyst, OLX Group
We will discuss testing techniques and common analytical frameworks with a particular focus on upper-funnel channels to overcome view-through attribution limitation.
I have 8 years of combined digital marketing and analytics expertise through experience working at Google, PwC as well as startups Blacklane, BlaBlaCar and Quandoo. Currently working for OLX Group, a network of leading marketplaces present in 30+ countries with 20+ brands. Area of expertise: developing an attribution model and exploring the incrementality measurement opportunities for marketing optimization.