Liraz Margalit

Head of Behavioral Science at Clicktale

Liraz Margalit

Head of Behavioral Science at Clicktale
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Biography

Liraz Margalit, PhD, is a Web Psychologist, a lecturer and Head of Behavioral Science at Clicktale, a company that provides customer experience management platform and consulting. She leads the consumer behavior research alongside collaboration between academia and industry. Her studies incorporate cognitive and neuropsychological perspectives and big data into a conceptual framework that creates actionable insights that serve data experts and business stakeholders. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.

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