Understanding Influencer Marketing And Why It Is So Effective

Influencer marketing is the next best thing in digital marketing to build the trust of your customers. But do you know how to use it best to your advantage, whom to trust and with what content?

May 16th 2022

Influencer marketing has become one of the most important and often used tactics in digital marketing. Because the effectiveness of traditional advertising declines and almost everyone turns to the internet for content, influencer marketing is increasingly gaining popularity as the preferred choice for brands to grow awareness and drive conversions based on influencer recommendations. 62% of marketers report an increase in sales, engagement, higher brand trust as a result of digital campaigns that include influencers. So, what are the right tactics, trends, challenges, and future investment that help you create your influencer marketing campaign which stands out? Let's find out in this inOrbit workshop.

Detailed outline

At the workshop several topics that help you create your own effective influencer marketing campaign or better collaboration with your influencer agency will be discussed.

1. How influencer marketing fits into the overall media mix.

2. Different tactics in influencer marketing for different marketing goals.

3. Why influencer marketing is so effective?

4. Influencer marketing trends.

5. How a marketing campaign that stands out is created?

6. How the right influencer for your brand or campaign is chosen?

7. How is an influencer marketing campaign evaluated?

8. The power of micro influencers – how micro influencers differ from big influencers and what are their advantages.

9. Different ways of cooperation with influencers.

10. Case studies.


Who is it for? 

– Marketing managers that create influencer marketing campaigns.

– Agencies that collaborate with influencers.

– Marketers working with influencers.

– Influencers.


About your trainer

Tjaša Lenardič started her career with the Master's of viral advertising. Now, she works as a marketing strategist in the ENKI agency, which already boasts seven titles of the best digital team of the year. She co-creates several well known brands such as Atlantic Grupa, Natureta, Spar, T-2, Kemofarmacija, JUB, Triglav skladi etc. Numerous awards were achieved for her work, also a nomination for the best entrepreneurial idea was given for her independent project. She invests in a community as mentor, lecturer and member of juries.