May 16th 2022
At the workshop several topics that help you create your own effective influencer marketing campaign or better collaboration with your influencer agency will be discussed.
1. How influencer marketing fits into the overall media mix.
2. Different tactics in influencer marketing for different marketing goals.
3. Why influencer marketing is so effective?
4. Influencer marketing trends.
5. How a marketing campaign that stands out is created?
6. How the right influencer for your brand or campaign is chosen?
7. How is an influencer marketing campaign evaluated?
8. The power of micro influencers – how micro influencers differ from big influencers and what are their advantages.
9. Different ways of cooperation with influencers.
10. Case studies.
Who is it for?
– Marketing managers that create influencer marketing campaigns.
– Agencies that collaborate with influencers.
– Marketers working with influencers.
About your trainer