Programmatic Native advertising
We will setup and run our first live native programmatic campaign. We will learn how to optimize it, how to budget for it, forecast, setup advanced targeting. Most importantly, we will get to know the programmatic mindset and the native specifics.
Part 1: create and run your first campaign in 10 minutes
Part 2: understanding advanced targeting and optimisation techniques that programmatic advertising enables
Part 3: general introduction to native advertising. brief history, key concepts, key players, value proposition
Who is it for
- Campaign managers
Your trainer Boštjan Špetič
Boštjan was the founder of the first venture funded startup in Slovenia and was early pioneer of content marketing. In 2017 they joined forces with Outbrain, pioneers of native advertising.
13th March 2019
10:00 - 13:00