Programmatic Native advertising
We will setup and run our first live native programmatic campaign. We will learn how to optimize it, how to budget for it, forecast, setup advanced targeting. Most importantly, we will get to know the programmatic mindset and the native specifics.
Part 1: create and run your first campaign in 10 minutes
Part 2: understanding advanced targeting and optimisation techniques that programmatic advertising enables
Part 3: general introduction to native advertising. brief history, key concepts, key players, value proposition
Who is it for
- Campaign managers
Your trainer Andraž Tori
Computer enthusiast, innovator & businessman. Cofounder of the first Slovenian hackerspace & multimedia centre Kiberpipa and later, a cofounder – and still GM & CTO – of one of the first Slovenian Startups, Zemanta.
13th March 2019
10:00 - 13:00, Aurora III hall