How to use LinkedIn for personal branding?

Your LinkedIn profile can be something you quickly improvised one evening with a 10-year-old photograph from a wedding, or it can be your online business card and window of opportunity for new connections. Don't miss out on having an amazing reach to people who are genuinely interested in what you have to say.

Get an amazing reach through your content on your LinkedIn profile. Grab the attention of the people you want to work with, without spending money on LinkedIn advertising. Content is king, engagement is the kingdom.

Detailed outline

How to use LinkedIn for personal branding?

 Laptops are needed for this workshop.


What will we do?

Starting – what do we want from LinkedIn

Branding – optimize your profile

  • Top tricks to stand out
  • Hidden useful information on your profile
  • How to use the analytics

Connecting – how to build our network

  • how to properly connect
  • how to nurture our network

 Posting – what to post and how

  • all about posting and curating content
  • how to engage to other people’s content
  • the anatomy of a post – technical and sentimental elements
  • how to plan content

FAQ – questions

About your trainer

Manca Korelc is a LinkedIn trainer and one of the biggest ambassadors of the platform in Slovenia. For more than 4 years, she has been helping B2B companies on how to use LinkedIn for marketing, sales, and employer branding. She has conducted more than 420 workshops and lectures in the last 8 years. She is the author of 2 books: brand new book about LinkedIn - LinkedIn by the Book (you will be able to buy it on the conference) and a book about lakes - The Slovenia Lakes (as a part of her awarded personal project Moja jezera, eng. My lakes).