How to prepare a Digital strategy
In this workshop you will examine the building blocks of a digital strategy, tools required to gather insights and information about your target market and KPIs that you need to define and measure your success. Using different tools we will review how to make estimates of what kind of results your strategy can bring and how to choose your channels and allocate your budget based on the requirements of your business.
Regardless of wether you’re planning a go-to market strategy for a new brand or company or trying to upgrade and develop your marketing activities in existing markets – you will need to define a digital marketing strategy.
This workshop will guide you through the key elements of building a digital marketing strategy:
– market research
– defining KPIs
– measuring business impact
– budget allocation
– marketing channel selection
You will familiarize yourself with tools you can use to get insights into markets, competitors and marketing channels and plan projections of what you can expect from them. Practical hands-on examples will be covered and the workshop is the most suitable for participants with real life business cases.
WHO IS IT FOR
- Marketing managers
- PPC managers
- Heads of marketing, advertising or digital
- E-commerce managers
Your trainer Črt Podlogar
Črt Podlogar has been working in digital for 8 years, working for a large CEE region ecommerce multi-channel retailer as a project manager, overseeing new website development, upgrades and CRO changes for an ecosystem of 100+ websites. After several years in website development, CRO with a primary focus on improving online sales and revenue he switched to digital advertising where he spent the last 4 years focusing on various aspects of performance marketing as a project manager, analyst and digital strategist helping medium and large sized companies.
13th March 2019
14:00 - 17:00, Aurora I hall