Conversion Rate Optimisation Training Course

CRO experimentation and testing course

Morning - 10:00 - 13:00, March 18th

Learn how to plan, execute and measure experiments and testing in a CRO project in this course full of real examples and even some practical test in the room.
This workshops is fully practical, so each issue will be covered with some real clients examples about how to do that in different businesses.

Detailed outline

In this workshop we will focus on four topics:

1. Concept and plan experiments and tests to improve our conversion or metrics. How to use quantitative and qualitative data and tools to start building ideas and hypotheses to test on your digital business

2. How to run those experiments depending on the tool you are going to use or the digital assets that your client has: CMS, tools, etc.

3. Build some real experiments in the workshop in real time to see how Google Optimize and other tools work.

4. How to understand the data behind the experiments and tests in order to make the right analysis

Who is it for?
  • Everyone with some interest in how experimentation and testing work in e-commerce, retail and digital business
  • Designers
  • Marketers
  • Developers
  • CMOs
  • Digital CEOs
  • Product Owners

There will be some technical concepts (cookies, javascript, but easily explained), but no coding.

You will leave the workshop understanding how testing and experimentation work and with a bunch of new ideas to test for your clients or your own projects.

About your trainer

Ricardo is de CEO and co-founder of Flat 101, a CRO focused company in Spain that works worldwide. With more than 20 years of professional digital experience, Ricardo has been developing in the last years a unique CRO framework to improve digital business results in companies such as Vodafone, Meliá, Desigual, Pronovias, Inditex (Bershka, Oysho) and many more worldwide. He loves Rock´n´Roll, red wine and motorcycles and really loves sharing all the knowledge of Flat 101 with other people. He is also the author of "CRO. Design and develop of digital business models", the main book about CRO written in spanish, best seller in its category in 2018. His second book "CRO, Advanced framework and metodology" was released in 2019, october.