MAY 16th 2022
Meta family of Apps are constantly changing and developing, mostly based on Users behaviour and trends. Visitors to video-centric websites hold their smartphone vertically. This shift is a natural one. Our phones are meant to be held vertically, but historically, there’s been a tension between the way we want to hold the phone (vertically) so mobile first approach is needed, now also with Reels and AR promoted on Instagram.
Why LTV: This calculated ‘worth’ can help determine many economic decisions for a company, including marketing budget, resources, profitability and forecasting. It provides a deeper understanding of profitability, leading to better decision making and more impactful marketing strategies. Visitors to video-centric websites hold their smartphone vertically. How DPA advertising can bring additional value to your business we will check with an inspirational framework to implement an agile test & learn process for more business success.
Creators help brands thrive by sitting at the intersection of creativity and community. Why it is important? Because 86% of people would try/purchase/recommend when content is “Shareworthy”. As Meta’s apps are still the number one platforms for direct response marketing approaching new markets and acquiring new clients are two of the pillars that generates growth for the companies.
Here we will check more in depth How to use localisation and behaviour data to be successful.
1) CHANGE TO VIDEO FIRST ALGORITHM: why & how to have a snackable video creatives
2) CONCEPT OF LTV: all customers are equal – but they don’t represent equal business value
3) TOP 3 TACTICS HOW TO STRUCTURE YOUR META ADVERTISING
–> DPA: FROM FRAMES, TO MESSAGING TO ADVANCED IDEAS FOR VIDEOS IN INTRO-CARDS
–> CREATORS = CRATIVITY + COMMUNITY
–> LOCALISE AND GATHER DATA
Who is it for?
Direct response clients/agencies (ecommerce) and also those who are present offline (retailers, banks, insurance companies, telco)
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