Advanced Instagram Advertising Course

Instagram and Facebook Ads Workshop

Afternoon - 14:00 - 17:00, March 18th

Getting a good ROI from Facebook marketing campaigns can be very challenging and hard.
Making experience comes at a price: your advertising budget. By joining this workshop, you will save a lot of budget for mistakes I have already done.

Detailed outline

What you will learn:

  • Create and manage Instagram and Facebook advertising campaigns like a PRO
  • Reduce the cost per conversion
  • Create effective audiences
  • Target by interests, behavious, place of work, job title, company, hyperlocal areas not available by default
  • How to create perfect sponsored posts (copy/creative)
  • Build lead generation campaigns based on the Audience, Engagement, Conversion funnel

Workshop topics:

  • Overview, Introduction, Strategy
  • How to structure a campaign: Campaigns / Adsets / ADS
  • Ads: how to write perfect post (copy, images, videos, formats, links)
  • Targeting – how to create high performing audiences
  • Hyperlocal targeting
  • A full campaign example
  • Set up Facebook Pixel and events with Google Tag Manager
  • How to create custom audiences
  • How to retarget people who engage with your Instagram Profile and Facebook Page
  • How to sell on Instagram using conversion campaigns
  • Instagram Story Ads
  • Analyze your campaigns quickly with custom views
  • Support tools
Who is it for?
  • Digital marketers
  • Agencies
  • Advertising specialists
  • Business owners
  • Local businesses who want to attract more customers
  • Event managers who need to sell tickets for their events
  • SEOs who want to run paid ads effectively

About your trainer

An experienced tech entrepreneur who runs Webing Academy, a pop up training academy on a mission to help creative people develop the business they love. He's also the founder of Webing, the first ever 100% location-independent growth marketing agency. Andrea is a surfer and loves surfing with other fellow entrepreneurs and managers.