Advanced Google Analytics Course

Let's make Google Analytics usable and actionable again!

15th September 2021 - Online training

Google Analytics is an amazing tool however by default it is not very usable, so in this workshop we are diving in to get actionable insights based on a good understanding of what you can see and use in analytics.
We will cover the basics of tracking, common misunderstandings (myth busting), and must do's, but we will also go deep in.

Detailed outline

We will cover the following topics in a very open way (with plenty of room for questions and examples);

  • Basics of tracking
  • Channels / tagging
  • Tracking organic traffic
  • Goals and ecommerce
  • Event tracking
  • Calculated metrics
  • Custom dimensions / metrics
Who is it for?

In my personal opinion everyone should have this knowledge to make educated ‘data-driven’ decisions.

  • in house online marketeers
  • SEO’s
  • Agency owners
  • PPC and Paid social marketeers