Advanced Google Advertising Course

Learn how to ‘Get in action’ to ‘Get actions’.

To help boost ROAS and future - proof your Google Ads campaigns join this workshop and discover advanced strategies to better relate and resonate with your audiences.
The session is hands-on and will have the Q&A section so do your homework, prepare your challenges and make the best of it!

Detailed outline

Main focuses:

  • Optimal campaign structure
  • Conversion tracking
  • Smart bidding and attribution models
  • YouTube for action
  • Q&A time
  • Out-of-the-box bonuses:
    1. Get free insights on your website traffic.
    2. Expand your Search campaigns.
Who is it for?

This is great for intermediate to advanced PPC specialists, from agency to solo and in-house experts. If they have access to a Google Ads account and want to grow their online potential, then this is the perfect session for them.

About your trainer

Anja Rus has been working on the agency side for 7+ years, working for medium and large clients in several verticals (retail, travel, pharmaceuticals, health care, energy, B2B…). After 4 years in producing creative concepts for integrated campaigns, TV and radio ads, social media management and promotional exposure she switched to digital marketing agency where she specialized in digital advertising focusing on performance marketing. Anja is also a regular speaker at conferences and workshops across Slovenia and she loves to share her thoughts on digital advertising in the Red Orbit’s blog. She spends her private time as a volunteer at a dog-assisted-therapy organization where she visits schools and hospitals with her fluffy dog Luna.