Ned Poulter is Founder & CEO of Pole Star Digital. Pole Star Digital is a dedicated, creative and attention-commanding UK-based digital marketing consultancy. Specifically focused on SEO, Content Marketing, PPC & Paid Social. Pole Star Digital use years of digital marketing expertise to create innovative, game-changing digital marketing strategies that help our clients grow their businesses, both offline & online.
Ned also regularly speaks and trains on digital strategy, SEO and social media all around the globe. Notably for clients and conferences like: Novartis, WeBuyAnyCar.com, The Living Ventures Group & BrightonSEO. He is also a judge at the Biddable Media Awards.
When he’s not working, Ned spends his time expanding his network, traveling the globe (driven by an unquenchable desire to emulate his childhood hero Indiana Jones) & reading everything he can get his hands on.
Lessons Learned from Spending > €1 Million on Facebook Ads
In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides? The paid landscape is changing. Year-on-year incremental CPC increases have forced paid marketers to look beyond search advertising. In a world where the focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?