Mariia Bocheva

Media Effectiveness Specialist , Google, Inc., Dublin

Session: Things I’ve learned about measurement during 3 years at Google
14:00 - 14:30, April 9th 2024, Strategy

In her talk, Mariia will show you what companies usually get wrong when measuring media impact and will equip you with the tools to properly measure and maximize the effectiveness of your media efforts.


Mariia has worked with many diverse companies, spanning from major corporations to small businesses, from those who pride themselves on self-sufficiency to those who outsource for even the most minor of tasks, and from burgeoning players in the field to trailblazers who set the standard. But one thing most of them had in common was they made measuring the impact of their media efforts too complicated and didn't realize how important it is for their growth.