Hendrik Lennarz is a founder of the Growth Hacking Academy and Growth Hacking book author.
Hendrik´s Growth Hacking experience is based on 10 years working as CTO/CPO at the European e-commerce trust service provider Trusted Shops. Lennarz built up the tech- and product stack from scratch up to a team-size of 50+ people and to a customer base of 25.000 online retailers across Europe.
Today, Hendrik´s „Growth Hacking process V2.0“ framework serves as a step-by-step guide for sustainable Growth for startups and corporates across Europe.
Growth Hacking IS NOT ONLY Online Marketing
Growth Hacking is not only the one secret Marketing Growth Hack that increases your userbase or revenue like crazy....Much more, Growth Hacking is a process! My Growth Hacking process framework enables every startup founder, marketing-manager, E-commerce Manager, product manager or at least every web worker to reach product-market-fit and leverage Growth step-by-step...
User Tracking Like a Boss! #AARRR
Find out, from which marketing channel do the best users come from and at which user touchpoint do they get lost? Hendrik´s „Growth Hacking process V2.0“ framework serves as a step-by-step guide for sustainable Growth for startups and corporates across Europe. In terms of Growth Marketing, No.3 of 4 main bullets of his framework, Hendrik uses a tracking-framework called „AARRR-metrics“. With this framework, you find out exactly where the users with the best return on invest come from. To find this sweet-spot is probably the biggest challenge for every startup in the digital age.