Ashley Segura

Managing Partner, TopHatSocial

Session: Social Media For Brands: From Creation to Audits and Everything Inbetween
10:40 - 11:10, 19th of March 2020, Deep dive
Workshop: Social Media Training Course
Morning
 
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?

This session was made for you! In this session, we will focus on the following:

  • Realistic goals to accomplish on social media
  • The anatomy of a branded social media appearance
  • Content ideation and content types
  • Hashtag strategy and other social media strategies
  • Posting frequency and social media calendar
  • And finally, how to audit if it’s all working or not
Facebook and Instagram are among the most popular social media networks and the most effective networks for brands and businesses.
In this workshop we'll dive deep into the fundamentals of marketing on these platforms such as posting techniques, content strategies, creating a funnel, social media tools, how to work with influencers, and tons more! This is a hands-on workshop so be prepared to think outside of the box and put what you learn to the test.

Biography

Ashley is an international speaker and VP of Operations at TopHatRank, a search and social agency based in Los Angeles. She has worked extensively both in-house and with multiple agencies helping brands grow their businesses online. Speaking both internationally and throughout the US, Ashley regularly teaches digital marketing workshops and speaks at industry conferences like Content Marketing World, Pubcon, BrightonSEO, SearchLove, Digital Summit, Retail Global, and the prestigious SMS Sydney. Ashley has also co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs. With over 8 years of experience in the digital marketing industry and a journalism/PR background, Ashley provides tons of first-hand experience and case studies.