Campaign goals / objectives & budget1 - 10 point
A successful campaign starts with clarity. We assess the lucidity and definition of campaign objectives, considering their relevance to the brand’s mission and the specific challenges at hand. We look for ambition campaigns – campaigns that aim high yet set targets that are both challenging and achievable. Judges will pay particular attention to clearly defined goals including KPIs and metrics (absolute and relative) and well defined budget.
Target Audience and Overall strategy1 - 10 points
A deep understanding of the audience is crucial. Our evaluation will dive into how well the campaign grasps its target audience’s behaviors, needs, and desires and how the strategy’s align with the brand’s values and market positioning. The judges will look for cohesiveness between audience insights and the chosen strategic approach.
Creativity and Innovation1 - 10 points
Standing out in the digital cosmos requires flair and novelty. We look for campaigns that bring a fresh perspective or solution. The strength of the core idea driving the campaign’s creative elements is crucial, as is the innovative use of media and technology, where leveraging new or existing platforms in unique ways is celebrated.
Execution Quality1 - 10 points
Excellent execution is what transforms a good idea into a memorable campaign. The evaluation includes factors such as attention to detail in the campaign’s execution, consistency in visual elements that align with the brand identity and campaign objectives, and the creation of a seamless and intuitive user experience across digital touchpoints. Equally important is the campaign’s integration across channels and platforms, ensuring a unified brand experience. We also assess the campaign’s ability to adapt and evolve in response to real-time feedback or unexpected challenges.
Results and Impact1 - 10 points
At the end of the day, results matter. We evaluate the quantitative results a campaign achieves, determining how well objectives were met or even surpassed. Beyond numbers, we look at the campaign’s impact on brand perception, loyalty, and equity. We’re also keen on understanding the broader qualitative influence a campaign might have on the industry, culture, or community at large.
There will be two rounds of jury evaluation.
The first round of judging will be following below process:
Scoring: All submitted works in each category are thoroughly reviewed by the jury members individually. Each jury member evaluates the entries based on predetermined criteria defined above. After reviewing the entries, each jury member assigns scores to the works based on the established criteria.
Shortlist Selection and Announcement: The scores are collected and summed up to determine the overall score for each entry. The entries with the highest scores in each category will advance to the shortlist. The shortlist of finalists will be officially announced on the web page.
The second round of judging will be following below process:
Finalist Evaluation and Winners Selection: The jury members deliberate and discuss the shortlisted entries to identify the winner in each category. They consider the finalist based on predetermined criteria defined above to make their final decisions.
Awards Announcement: Once the winners in each category have been selected, the winners’ names are kept confidential until the award ceremony. The winner in each category will be revealed and awarded at the awards ceremony on the 10th April 2024.
Judging Guidelines: Ensuring Fairness and Confidentiality
To ensure transparency, judges, whose company also applied for the award, will not be part of the jury for the category in which their work has applied.
Judges will not let personal relationships or experiences influence their ratings or decisions, and their evaluations will be unbiased and based on the quality of the entry, campaign, organization, or product.
Before reviewing any submissions, judges will disclose any potential conflicts of interest to the event organizers.
All discussions among judges are confidential and will not be shared or discussed with anyone outside the judging panel, either before or after the ceremony.
Judges will not share confidential materials, evaluation papers, or submissions with anyone. They will either securely delete all evaluation materials immediately after the judging period.
Judges will not inform anyone in advance that they have been selected as winners or shortlisted candidates. Such announcements will be made officially by the Organizer.
Judges will not provide direct feedback to participants regarding why they were not selected as winners. Any requests for feedback should be directed to the awards Organizer.
If a judge violates the code of conduct and fails to adhere to the rules, they will be asked to leave the panel and will not be invited to judge future awards.
We are excited to introduce you to the distinguished panel of judges for inOrbit Awards. While we are still in the process of finalizing our list of judges, we can assure you that they are true tribe leaders in the digital marketing universe, possessing extensive experience and a deep understanding of the industry’s trends and best practices. Get ready to gain valuable insights from the experts themselves.
Črt Podlogar, e-commerce D2C expert, digital marketing strategist, marketing manager with a growth and performance mindset, has 15 years of international experiences in all aspects of digital marketing with hands on experience in paid performance advertising. He supervised marketing teams of up to 30 team members and was responsible for budgets upwards of 1 million EUR per month across multiple digital channels. Črt has B2C and B2B experience across most EU markets and broader.
As a seasoned judge for three E-commerce, four Performance Marketing, and additional content marketing and PR marketing awards, he possesses a diverse skill set honed through assessing excellence in these varied domains. This extensive experience, coupled with a keen eye for innovation and creativity, allows him to discern and recognize outstanding achievements across a wide spectrum of marketing disciplines.
Balazs Gandera is currently leading Intren, a Budapest-based digital agency, operating in multiple markets. Starting in 2008, Balazs was the first official Google trainer in Budapest, these were times when digital marketing included much more manual work. Now he is focusing on bringing the newest marketing solutions to small- and mid-sized companies, so these “SMEs” can also benefit from the wide-scale availability of machine learning or marketing automation. He is a regular speaker on conferences and a multiple jury member on European and Global Search Awards and the EFFIEs.
Michael Wanger is e-Commerce specialist with more than a decade long experience in the fields of retail, travel and B2B. He is an international experienced professional and managed Online Shops in Countries like Austria, Germany, Switzerland, Hungary, Romania, Czech Republic, Slovakia, Slovenia, Croatia.
Jono Alderson is a globally recognised expert in digital strategy, SEO, analytics, WordPress, web performance, structured data, marketing technology, conversion rate optimisation and more.
Robert is Google’s go-to expert on agency growth and author of ‘Grow Your Digital Agency’ and the ‘Agency Strategy Workbook’. He advises the boards of some of the best independent agencies in Europe, and leads Mastermind Groups in both CEE and UK for agencies from 5 to 250 staff. He has judged in over 10 national Award Programs.
Zorin is currently managing Escape, a CEE based Google Ads Premier Partner and a Google Marketing Platform Reseller. With over 20 years of experience in managing regional / global martech projects ranging from Retail to Travel, Gaming, Telco, B2B and Health the future key focus is on growth both on client and agency side of business.
Greg Gifford is the Chief Operating Officer at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He’s got over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches.
Dennis Yu is search engine engineer who has spent a billion dollars on Facebook ads, debated Mark Zuckerberg on CNN, and is on a mission to create a million SEO jobs in developing countries via certifications.