UX for SEO and marketing; the tools and techniques you need to improve your website’s performance and ranking
In this workshop, we will focus on User Experience, because this is something digital marketing is focusing on more and more and we need to excel at it in order to satisfy the biggest players in the field: our customers and Google.
May 16th 2022
This workshop will give you a clear starting point for gaining insight into your users and their behaviour. We’ll start off by covering what UX is, and why it matters, before going on to take part in hands-on exercises to learn more about UX design and research. Areas of UX that we’ll cover include:
* Analytics for UX
* User testing for SEO
* Empathy mapping
* User journey mapping
You’ll leave the session with practical takeaways and techniques which you can use to find out more about your users and, ultimately, help improve your search visibility. This workshop is for anyone working in marketing who wants to better understand UX; to help their users, boost conversions, and to improve their search visibility.
Who is it for?
SEOs – to help improve search visibility by improving your website UX Content designers – to gain insight into what users think of your website content Marketing managers – to better understand your target audience and their needs
About your trainer