UX for SEO and marketing; the tools and techniques you need to improve your website’s performance and ranking

In this workshop, we will focus on User Experience, because this is something digital marketing is focusing on more and more and we need to excel at it in order to satisfy the biggest players in the field: our customers and Google.

May 16th 2022

With Google's updates increasingly focusing on users, User Experience (UX) is now playing an important role in SEO and other marketing disciplines. This workshop will help to demystify UX for people working in digital marketing. It will look introduce you to practical tools and techniques that you can use to better understand your users and their needs.

Detailed outline

This workshop will give you a clear starting point for gaining insight into your users and their behaviour. We’ll start off by covering what UX is, and why it matters, before going on to take part in hands-on exercises to learn more about UX design and research. Areas of UX that we’ll cover include:

* Analytics for UX

* User testing for SEO

* Empathy mapping

* User journey mapping

You’ll leave the session with practical takeaways and techniques which you can use to find out more about your users and, ultimately, help improve your search visibility. This workshop is for anyone working in marketing who wants to better understand UX; to help their users, boost conversions, and to improve their search visibility.


Who is it for?

SEOs – to help improve search visibility by improving your website UX Content designers – to gain insight into what users think of your website content Marketing managers – to better understand your target audience and their needs


About your trainer

Luke Hay specialises in user research and user testing to find out how people really use websites. With 15 years industry experience, and a track record of making real change to website performance, his UX work will lead to improvements for your website or app. He has written a book encouraging designers and researchers to take an 'analytics first' approach to UX.