Creating Chatbot conversations that convert
Working in teams using conversational best practice, you’ll work together to create a campaign with a specific outcome in mind. During this workshop we will be using the skills we learn during the session to plan, create and publish a REAL-TIME Chatbot driven campaign and launch it to the world.
We will explore the Facebook eco-system and where Facebook Messenger Chatbots fit in. How Facebook Messenger Marketing is policed by both Facebook themselves, and it’s users. The Messenger Chatbot building platforms on offer, and discuss Conversational commerce best practice and of course, ethics. Those attending the workshop will leave with a better understanding of how Facebook Messenger driven Chatbots can enhance Marketing campaigns and better engage communities.
In this workshop we will cover:
Understanding the Facebook eco-system and where Facebook Messenger Chatbots fit in.
Facebook Messenger Marketing – The rules
Messenger Chatbot building platforms
Conversational commerce best practice
Testing & optimisation
Measurement & Analytics
WHO IS IT FOR
- Facebook experts
- PR professionals
- Business owners
Your trainer Jim Rowe
Jim Rowe works with small to medium sized businesses to develop Facebook Messenger Driven Chatbots campaigns that convert. He has worked with entrepreneurs, retailers, travel industry professionals, consultants, health & wellness professionals, and more.
13th March 2019
14:00 - 17:00, Daphnia hall