Tanesha Stafford

Founder, Armchair Marketing

Session: How to win business from your competitors with Google PPC
14:40 - 15:10, 16th September 2021, E-commerce
In a typical online desktop purchase journey, an avg. 85% of the ‘above the fold’ Google SERP is paid advertising. That leaves just one organic search - often none - much worse on mobile.

As paid advertising takes more and more ground, Tanesha’s talk explains how to navigate the growing virtual land grab and delivers tangible take-aways to protect your valuable customers from your competitors – and reveals how to conquest like a Jedi.


Tanesha’s multiple-award winning experience in Google PPC & social media, has been put to good use across 9 countries & provides on-the-pulse takeaways for all business looking to get ahead with their marketing.