Stefanos Karagos

Founder-CEO, XPLAIN

Session: Marketing is Dead. Period.
16:40 - 17:10, 19th of March 2020, Strategy
 
The definition of Insanity is doing the same thing over and over again, expecting different results.

Consumers’ Conversations about Brands in 2019 are 50 % less than last Year. Sentiment is Neutral and dropping. Consumers Are Simply Not Interested. Brands are Becoming Increasingly Irrelevant.

>75% of everyday Brands could disappear, and Consumers would Not Care.

Based on Forbes last year’s article: Over the past 5 years, 90 of the top 100 brands have lost market share, and 62% have declining revenues. Marketing is Broken, and it’s time Marketers to move forward, fast.

Biography

Stefanos Karagos, is a pioneer and a thought leader in the Technology, Marketing and Media sectors for more than 20 years. In 2017 he has been recognized worldwide as GLOBAL INNOVATOR OF THE YEAR at the Internationalists Awards by ANA in New York.