Bridging the Mobile Gap. Why You Get 3x Less Revenue from Mobile and What Can You Do About It.
Mobile devices are driving more than 50% of traffic to online stores. But they usually account for less than 20% of revenue. More than 8 out of 10 mobile shoppers abandon their shopping carts so there is a huge opportunity. What keeps users from making purchases on mobile devices? What can you do about it to tap into this massive opportunity? These are two questions I will answer during this presentation.