Nicholas Worth

Advisor & Author

Session: Marketing to the Entitled Consumer
10:40 - 11:10, 19th of March 2020, Strategy
Today’s consumers expect it all – selection, convenience, simplicity, privacy, value and relevance. To today’s brands, the list is simply overwhelming. How can they keep up? How do they provide what consumers want – no, demand – in every interaction.

In his talk, Nick Worth, co-author of Marketing to the Entitled Consumer, will share the research he did with 7000 consumers and dozens of marketers, leading-edge case studies, and critical insights for meeting consumer expectations in the digital age.


Nick is a marketing expert whose varied career has given him unique insights into the ascendance of digital consumer engagement. He’s worked in market research, board-level strategy, marketing technology, as a startup advisor, and, most notably, as a founder of one of the world’s first and most successful digital agencies.