Caleb Whitmore lives and breathes digital analytics and has worked with hundreds of companies globally to develop and implement successful digital analytics strategies, execute implementations, and develop digital marketing optimization programs.
Caleb is co-author of Performance Marketing with Google Analytics (Wiley, 2010), a frequent blogger and an internationally sought speaker on Digital Analytics and Google Analytics. Since founding Analytics Pros in 2009 the company has grown into a globally respected team that is one of the leading Google Analytics 360 Suite partners and works with brands including Starbucks, GoPro, Yelp!, ASICS, TOMS, F5 Networks, Tableau and many more, helping them measure and analyze, on average, over 50 billion digital interactions per month.
Caleb lives in Seattle’s Ballard neighborhood with his wife (and Analytics Pros co-founder, Charlotte) and their four kids. When he’s not analyzing the digital world Caleb enjoys skiing, fly fishing and the occasional attempt to summit an alpine peak.