Boost your performance with effective display ads in Google and Facebook

Caption Lines Here
09 Mar 2017
15:45 - 16:20
Main stage

Boost your performance with effective display ads in Google and Facebook

Display ads often provide lower CTR and conversion rates in comparison with other digital channels but with the right messages we can improve performance and reach our marketing goals.
The most important thing is to be sure that we reach our targeted audience with a relevant message in accordance with their demographics, interests or even in specific device and location context. In this lecture, Ivelina will share her experience in delivering results with display ads in Google and Facebook and how to improve results on various touch points of the customer journey.