What makes a good SEO strategy?

10 Mar 2017
15:50 - 16:25
Main stage

What makes a good SEO strategy?

The level of competition determines the level of the challenge in marketing. And the greater the challenge, the more important the strategy. SEO is by far the digital marketing channel with the highest competition. It is the only channel where all the brands are (proactively or not) fighting for visibility in the search engine. And on top of that, Google is one of the competitors, fighting for clicks on their ads and widgets. So having a good strategy is key in SEO. But what makes a good strategy?