Case Study: When SEO Met PR

10 Mar 2017
14:25 - 14:45
Main stage

Case Study: When SEO Met PR

Do links make it impossible for SEO and PR to be true friends? This romantic comedy, errrrr… case study, chronicles this dilemma through the case of the company who dared to pursue this dual relationship between SEO and PR. When they first met they didn’t realise that months later they would rocket the company into a UK number 2 position for the lucrative keyword “loans” during the Christmas period, offering an ‘ethical’ alternative in the UK to Payday loans for people needing to borrow money.