Case study: Google Analytics + CRM data + content = relevant advertising
The race for customers is getting faster and more brutal every day. While we try to preach the good word of relevant and targeted advertising it’s mostly underutilised, if used at all. But there are bright exceptions.
Črt will be talking about one of them – a story of a Slovenian telecommunications company that decided to opt for a targeted approach to advertising rather than spamming everyone they can get their hands on. With an advanced Google Analytics implementation, integration of CRM data and more remarketing lists and custom audiences than you care to count and content to match them.